![]() If we can make core features available in an easy online experience, it provides huge value. ![]() Govind: We're taking the most commonly used desktop capabilities and bringing them to the web to eliminate friction of downloading and installing apps. Johan: What motivated developing browser experiences for Photoshop and Illustrator? What are some challenges in recreating these complex desktop apps for the web? Our focus is leveraging our strengths in design, photography and illustration that we've built up over decades in Creative Cloud and bringing them seamlessly into Express. We don't worry too much about competitors. With generative AI features, more comes from our own research labs and then gets tested with users to refine the experience. We closely monitor feedback and run user studies to identify pain points and capabilities people want. Johan: How do you decide which features to add to Express and Creative Cloud? It could be what images to use, what text to use, it could be even recommendations on what time of day to post the content. It could be better decisions on what content to use. We (Adobe) have the breadth, right from content creation, all the way to content delivery….we have insights that we can use to help the marketer or the practitioners make better decisions. We'll continue investing in video creation capabilities. Workflows that help them easily collaborate and share brand kits and templates makes Adobe their platform of choice. Govind: Our integration with Creative Cloud and connections between creatives and marketers are a competitive advantage. How do you respond to competitors like CapCut and YouTube Create focused on short-form video creation? More brands are looking to create TikToks, Instagram Reels and YouTube Shorts. Johan: As you know, social media is evolving. This gives them more time to focus on storytelling and creativity. It allows them to elevate their creative skills without learning new tools.Įxpress also saves them time on repetitive non-creative tasks, like resizing and reformatting for different formats and channels. Things you couldn't do previously in Illustrator or Photoshop. Govind: Experienced creatives can now take their work further in Express through animation, video, and interactivity. Johan: What opportunities does Express provide for long-time Creative Cloud users? The bridges from Express allow endless creativity. ![]() ![]() But you can graduate to different Creative Cloud apps for more advanced capabilities, thanks to our deep connections between the products. Express dramatically lowers the barrier to entry. It gives everyone a starting point, but the journey has endless possibilities depending on your skill level. Govind: I don't see Express fully replacing Photoshop. Johan: Do you think the average 13 year old today will just use tools like Express for creative work, rather than learning Photoshop or Premiere Pro? And modifying text is one of the hardest things to get right in design, so being able to turn text into shapes, objects, and effects is really powerful. The text recommendations based on your content and images are also great for helping people pick fonts. The goal is to eventually have generated templates include animated and video elements. Some of my favorite new generative AI capabilities are text-to-image with Firefly, generative fill to replace parts of an image, and text effects to transform text into different visual styles. The ability to bring in assets from Creative Cloud and have edits flow seamlessly between the applications is a huge benefit, especially for collaboration between creatives and marketers. Govind: We completely rewrote and relaunched Adobe Express in August to ensure it is deeply integrated with Creative Cloud.
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